Annature
Annature has been selected as an ABA100® Winner for Business Innovation in The Australian Business Awards 2024. The Australian Business Award for Business Innovation [BIA] recognises organisations that have successfully implemented initiatives that demonstrate leadership and commitment to business innovation.
Established in 2020, Annature is Australia’s leading eSignature and identity verification provider. As an ISO 27001-certified technology company, Annature proudly partners with Australia’s most respected and innovative companies across a wide range of industries, helping them to streamline their digital signing and identity verification processes for greater efficiency and security.
The customer segments Annature serve in Australia include financial services, mortgage and lending, tax and accounting, and legal services. The benefits they deliver are consistent across all these segments: affordable eSigning and identity verification that’s easy to implement (without time-consuming training for teams) and always-on, personalised customer support here in Australia.
Annature’s overarching initiative is to offer an Australian-owned and operated alternative to DocuSign. Annuture believes this solution is far more business-friendly, easy to use, and affordable, and they convert new clients from DocuSign every day. While DocuSign continues to increase its prices and lock clients into restrictive contracts with hard-to-reach support, Annuture believes both small and enterprise businesses deserve better at a fair price.
In addition to Annuture’s fast, efficient eSigning solution, one standout point of difference within this broader initiative was the development and implementation of the identity verification technology, which has proven to be a game-changer for their clients in the financial services, accounting/tax and legal industries.
The ultimate objective of this initiative was for Annuture’s accounting clients to achieve a benchmark of zero ID theft or fraud across their customers. Annuture’s identity verification solution also delineates a clear point of difference from DocuSign, which does not have an equivalent product.
Annature was one of the first businesses in Australia invited to adopt Stripe’s identity framework, leveraging the same technology that Stripe uses to verify millions of global users and minimise friction for legitimate customers while observing strict Know Your Customer (KYC) processes. From this strong foundation, they tailored the product to fit the Australian tax and accounting industry.
Annuture’s identity verification solution was an immediate success; in July 2023 alone, Annature completed 23,000 biometric ID scans with a 97% completion rate, all within a few minutes. Annature also experienced 400% growth YoY, as more small and enterprise businesses discover and adopt Annature over far more expensive and inefficient competitors.
For information about Annature, visit annature.com.au