Roll’d Vietnamese

Roll’d Vietnamese has been selected as an ABA100® Winner for Business Innovation in The Australian Business Awards 2021. The Australian Business Award for Business Innovation [BIA] recognises organisations that have successfully implemented initiatives that demonstrate leadership and commitment to business innovation.

“We’ve received such a positive reception to our Coles Moonee Ponds store. The team feel very proud to be recognised as winner for Business Innovation in The Australian Business Awards. Opening our 100th store back in March marked a huge milestone for the Roll’d team and forged a strong relationship with Coles supermarkets. We’ll continue to strengthen our partnership with Coles, and drive our omni-channel strategy, so we can share our freshly prepared, healthy Vietnamese meals with more and more Australian families.”

Bao Hoang, CEO and Founder, Roll'd Vietnamese

As one of Australia’s leading healthy takeaway outlets, Roll’d Vietnamese is always looking to innovative approaches to providing convenient and healthy meals to more Australians.

Simultaneously Roll’d’s 100th store opening and first ‘store within a store’, the Coles Moonee Ponds concession is the first of many new Roll’d convenient meal pick up hubs offering fresh, fast Vietnamese to supermarket shoppers.

This significant partnership and new concept with Coles supermarkets continues to reflect their shared commitment to supporting Australian families with accessibility to fresh, nutritious and convenient meal options.

The concession offers the entire Roll’d menu, including Roll’d’s famed Soldiers (rice paper rolls), traditional Vietnamese noodle soups (Phở), Vietnamese salads (Gỏi), cold noodle salads (Bún), providing an opportunity for shoppers to pick up a fresh, healthy and affordable meal between browsing the isles. Shoppers can also choose from a selection of pre-packaged grab-and-go meals for takeaway.

Established in 2012 by school friends Bao Hoang, Ray Esquires and Bao’s cousin, Tin Ly, the first Roll’d Vietnamese was a humble Vietnamese eatery in the competitive heart of Melbourne’s CBD, that sought to diversify the lunch offer.

Inspired by great Vietnamese family recipes from Hoang’s mother, along with their aunties, who all live to feed the family, the Roll’d founders set out to knock the famed sushi roll off its pedestal and invite more Australians to enjoy the fresh flavours of Vietnam.

Equally innovative as adaptable, Roll’d have grown to show great flexibility in its business model, having opened over 100 stores nationwide, with four varieties of store models for prospective franchisees to choose from: kiosks, street fronted stores, concessions within supermarkets and the Roll’d Runner (Roll’d food truck), which each operating alongside Roll’d’s Grab-and-Go pre-packaged range and FMCG collection found in over 600 Coles Supermarkets nationwide.

As Roll’d Vietnamese power ahead in the Australian market and continue to develop a deeper relationship with more Australian’s, Roll’d are also looking ahead with aspirations to expand into international markets including the USA, New Zealand, Ireland, Japan and the UK.

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