Zukaz is an Augmented Reality Marketing company that utilises a location-based augmented reality app to allow merchants and businesses to market directly to consumers and bring foot traffic into their business. The idea of the Zukaz App was formed and it quickly became apparent the void that the app could fill was in the world of Digital and direct to consumer marketing. Zukaz’s main product offerings revolve around the Zukaz and the ZukazBiz apps. The ZukazBiz app is the accompanying app for any merchant or business to download and provide them with a window into the life of their customer. The industry in which Zukaz operates is a new one, Digital Augmented Reality Marketing. The ZukazBiz initiative is at the forefront as there is no Marketing app that works in the same way as Zukaz or ZukazBiz. Successful launches in Albury and Geelong have shown a desire for the product, with a focus on event-based marketing providing strong results with the general public.

Zukaz augmented reality provides a new digital environment and a new space for advertising and communications, including new branding opportunities. In the real world, there is little room for advertising billboards, but there is more than enough 3 space for that in augmented reality. Zukaz will provide the required digital infrastructure that allows advertisers to address their target audience and create unique advertising messages for each user based on their social and demographic factors, as well as their user profile and interests. Zukaz’s success is defined by its merits and by the marketplace of today. An important factor is also the execution and performance of the Zukaz and ZukazBiz apps in the marketplace and to the public. They are the face of the business to the public, and also the initiative that Zukaz is dependent on for success in its industry. The Zukaz app is a free, location-based augmented reality app, that allows merchants to drop real cash vouchers right into the path of customers. The initiative of Zukaz is actually the ZukazBiz app and its ability to capitalise on direct to consumer marketing using Augmented Reality as a medium. The ZukazBiz app and the relationship between Zukaz and the merchant provides stronger clarity and understanding about customer behaviour and how they spend time in retail environments, through voucher analytics. This initiative is vital to the success of Zukaz as a company, it is the lifeblood that the business will rely on as it looks to grow further into the AR industry going forward into the future.

 The success of this initiative could see a new wave of AR Marketing that could revolutionise advertising as people know it globally. Zukaz initiative could be the catalyst that truly creates a different world in the industry of advertising. Zukaz augmented reality provides a new digital environment and a new space for advertising and communications, including new branding opportunities. Zukaz will provide the required digital infrastructure that will allow advertisers to address their target audience and create unique advertising messages for each user based on their social and demographic factors, as well as their user profile and interests. Zukaz has provided environmental and social benefits to the community by running fundraisers for bushfire-affected areas, close to home. Overall, the outcome of the initiative was and still is a successful one, it is still ongoing, and will be for many years.