Complexica is an Australian company specialising in enterprise software applications that harness the power of Artificial Intelligence and big data to improve the effectiveness of sales & marketing activities, particularly for wholesalers, distributors, and manufacturers characterised by a large SKU range and long tail of customers. Complexica was founded upon the research of several world-renown computer scientists, and has developed a proprietary Artificial Intelligence engine called Larry, the Digital Analyst® that powers its enterprise software applications. Complexica maintains research partnerships with the Polish-Japanese Academy of Information Technology, the University of Adelaide, and RMIT University, and also has a Scientific Advisory Board that includes international thought leaders in the area of Artificial Intelligence. Complexica’s software applications employ techniques from a range of fields, including deep learning, predictive analytics, machine learning, artificial intelligence, simulation and big data to solve complex business problems and deliver value.

Complexica’s Decision Cloud® can help transform enterprises by digitalising their systems and processes and and transforming employee experience. Complexica delivers positive customer experience by focusing on human element through systematic hands on approach: continuous interactions in customer natural working environment, full understanding of the user requirements and workflow, easy and open communication, ongoing feedback gathering, implementation of enhancements created from feedback gathering, as well as ongoing training support through various educational channels. Complexica’s CX team is striving to promote assistance and flexibility in successful and positive product delivery. Complexica’s cloud-based platform has been recently deployed as an integrated platform to assist PFD Food Services’ sales team across the entire sales process. The deployment of Complexica’s Decision Cloud® applications at PFD Food Services enables a complete digital transformation of the sales operations, delivering sales force automation and an improvement in overall sales effectiveness. The applications serve as the key tool used by sales teams to plan for and prioritise their sales activities, and integrate seamlessly, providing PFD Food Services staff with a single, unified application for managing customer interactions, sales activities, and processing quotes and orders. The Software also drastically reduced the usage of spreadsheets in the sales process, resulting in productivity improvements and a reduction in non-selling time. Complexica’s Decision Cloud® provides PFD Food Services sales staff with the right tools enabling them to focus on what they do best – sell and engage customers in a value-added and meaningful interaction.