MTA Queensland – MTAiQ

MTA Queensland – MTAiQ has been selected as an ABA100 Winner for Business Innovation in The Australian Business Awards 2019. The Australian Business Award for Business Innovation [BIA] recognises organisations that implement business initiatives which demonstrate innovative solutions for new and existing business needs.

The Motor Trades Association of Queensland (MTA Queensland) is the peak body representing the interests of automotive employers in the retail, service and repair sectors of Queensland’s automotive industry. MTA Queensland has been performing its vital representative role for the automotive industry since 1929. MTA Queensland comprises of 11 separate divisions, each representing a specific industry sector.

MTA Group is the parent body of MTA Queensland. The MTA Group compromises of three entities:

  • MTA Queensland, the peak automotive industry body of Queensland;
  • MTA Institute, the largest private provider of automotive apprenticeships and training in Queensland; and
  • MTAiQ, Australia’s first automotive innovation hub in Australia.

As the peak automotive industry body in Queensland, as well as the state’s leading automotive training provider, MTA Group has a responsibility to ensure they are leading the way in providing solutions to the technological disruptions seen in the automotive and mobility industry, whilst collaborating to identify solutions to create new business opportunities. In response to the need for an automotive innovation hub, MTA Queensland launched MTAiQ, Australia’s first automotive innovation hub.

Through MTA Queensland, the MTAiQ Innovation Hub operates successfully through bringing together mentors, investors, coaches, commercial partners and industry experts to collaborate on digital disruption and emerging technologies in the mobility industry. MTAiQ is a pillar of support through this period of technological advancement and opportunity and the innovation hub is designed to benefit businesses within the automotive industry.

The principle factors that determine the organisations success within the automotive industry is due to the ongoing need for a peak automotive industry body that represents employers and businesses within the motor trades providing solutions for the fast-paced technological changes seen within the automotive industry. The MTAiQ Innovation Hub gains its success through capitalising on opportunities for start-ups and new business models involving:

  • New mobility options;
  • Virtual Reality (VR);
  • Artificial Intelligence (AI);
  • Intellectual Property (IP) law;
  • Data management;
  • New Apps;
  • Privacy;
  • Hybrid/electric vehicles (HEV);
  • Battery storage and charging;
  • Autonomous vehicles and their transitioning; and
  • Software connecting people, infrastructure and vehicles.

Originally launched in 2017, MTAiQ has already had a successful two years of providing MTA Queensland member businesses opportunities to capitalise on innovative technology designed to improve their business, as well as boosting their innovative footprint and profile through the Carmageddon symposiums – a forum that brings together experts from Industry, government and academia to contemplate new and emerging technologies that will ensure the longevity of existing business and the creation of new businesses.

MTA Group’s brand equity, operational, financial and/or marketplace performance has substantially increased due to MTAiQ. MTA Queensland’s vision is ‘to be Queensland’s most trusted, influential and engaged peak body’ and this encapsulates its forward-thinking and leadership approach to innovation and its importance to the future of the industry.

For more information on MTAiQ go to

The Australian Business Awards are an annual comprehensive awards program which recognises organisations that demonstrate the core values of business innovation, product innovation, technological achievement and employee engagement via a set of established business and product award categories.

The Australian Business Awards are the national chapter of an integrated, hierarchical leadership initiative conducted on a national and international level. Eligible organisations are invited to participate in the international chapter of the program at The World Business Awards whereby participants are provided with the unique opportunity to benchmark themselves against the top performers globally.

The process culminates in the selection of organisations which implement world-class business initiatives, projects, products and services. The award recipients are recognised as the elite of their industry earning a place amongst a distinguished group by having their achievements acknowledged and celebrated.

Organisational eligibility includes private companies, publicly listed companies, multinational subsidiaries, not-for-profit organisations, non-government organisations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies operating in Australia.

Organisations are required to complete a submission for a specific business initiative, product or service.

Business initiatives can include but are not limited to projects, programs, processes, systems, technologies, developments, ventures and undertakings.

Products can include but are not limited to services, devices, equipment, programs, processes, activities, applications, information, knowledge, software, cloud-based services, platforms, systems and manufactured goods. Products must be commercially available on the Australian market and comply with all applicable Australian standards and regulatory requirements. Product eligibility includes domestic and international products available to the Australian marketplace.

The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards.

The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.

Organisations that demonstrate the core values of business innovation, product innovation, technological achievement and employee engagement are recognised via a set of established business and product award categories.

The program provides a notable opportunity for high-performing organisations which implement world-class business initiatives and develop innovative products and services to be acknowledged and celebrated for their achievements both nationally and internationally.

Conducted annually, the program engages with organisations worldwide to benchmark the full spectrum of their products, services and initiatives and to review their business performance through a global recognition and knowledge building initiative that is underpinned by the program’s established framework.

The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige.

MTAiQ – Australia’s first automotive innovation hub is integral to the future of the automotive/mobility industry. The hub supports opportunities presented by start-ups and entrepreneurs, as well as support for thousands of automotive businesses navigating their way through the digital era. We are thrilled to receive recognition by leading the way for industry through MTAiQ, MTA Queensland’s business innovation initiative.

Dr Brett Dale, CEO, MTA Queensland Group

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