BESydney

BESydney has been selected as an ABA100 Winner for Business Innovation in The Australian Business Awards 2019. The Australian Business Award for Business Innovation [BIA] recognises organisations that implement business initiatives which demonstrate innovative solutions for new and existing business needs.

Business Events Sydney (BESydney) is the specialist bidding services organisation responsible for attracting global meetings to Sydney. An independent organisation financially supported by the New South Wales (NSW) Government and the private sector, and backed by industry and academia, BESydney wins global meetings for Australia. BESydney works with leaders from industry, academia, research sectors and all levels of government who are focused on drawing the world’s brightest minds to Australia’s gateway city to help change the world. 

Global meetings create opportunities to profile Australia’s expertise, share knowledge, and create and strengthen international collaboration. They are valuable forums that foster trade and investment, global talent transfer, spark innovation and fuel productivity.

The BESydney team works across Asia, Australia, Europe and the Americas to meet the unique and strategic needs of their clients, focusing on attracting three types of global meetings in order to generate direct expenditure into Sydney and Australia’s tourism economy and long-term impacts across the broader economy.

A strong global meetings program – comprising the many conferences, congresses, symposia and incentive programs that global destinations bid competitively to host – strengthens Sydney’s standing as a global city.

Despite the known, far-reaching and long-term impact of global meetings, their value to a host city and country was traditionally only measured in terms of “tourism dollars” – the immediately visible expenditure of a business tourist staying in a hotel, eating at restaurants and site-seeing during their visit. And while the economic contribution of tourism to the host destination is certainly significant, it presents an extremely narrow view of the broader legacy impacts on a whole field of study or industry sector including global innovation, education, networking, trade, research and academic practice.

Measuring the true impact of global meetings has become possible as a result of nine years of collaborative research, thought-leadership and direction funded by BESydney in collaboration with University of Technology Sydney (UTS).

Today, global meetings’ representatives and politicians around the world are talking the “beyond tourism benefits” language (developed by the collaboration) as they work to bring conferences to their cities and countries that are aligned with key industry sectors, connected with universities, industries and global talent, cutting-edge knowledge and technology, and as sources of new investment streams.

The success of this drive has been so strong that the leader of BESydney’s home state of NSW is an active supporter of the business and the outcomes it drives.

“We must never underestimate the value of business events. They drive trade and investment, enrich our knowledge economy, and bring global experts and innovators to our shores to connect and do business” – The Hon. Gladys Berejiklian MP, Premier of New South Wales.

The research clearly supports the observations that global meetings leave legacies with important and far-reaching outcomes for smart and thriving economies. Importantly BESydney has used the research to recast their business strategy, secure funding, competitively bid for conferences, and make submissions to government. In fact, the research has attracted 200+ media citations including ABC Radio National, Best Practice: The Conference Legacy https://www.abc.net.au/radionational/programs/this-working-life/03-02-18/9384106

The research collaboration between BESydney and UTS has catalysed an industry that supports every other industry along with growing knowledge economies. Conference organisers, venues and bureaux have a whole new understanding of the real legacies they should be leveraging. The insights gained from the Beyond Tourism Benefit series inform a new business model that underpins their true value and helps the industry to design for long-term legacies, as well as accelerate the power of meetings as transformative social network spaces.

The Australian Business Awards are an annual comprehensive awards program which recognises organisations that demonstrate the core values of business innovation, product innovation, technological achievement and employee engagement via a set of established business and product award categories.

The Australian Business Awards are the national chapter of an integrated, hierarchical leadership initiative conducted on a national and international level. Eligible organisations are invited to participate in the international chapter of the program at The World Business Awards whereby participants are provided with the unique opportunity to benchmark themselves against the top performers globally.

The process culminates in the selection of organisations which implement world-class business initiatives, projects, products and services. The award recipients are recognised as the elite of their industry earning a place amongst a distinguished group by having their achievements acknowledged and celebrated.

Organisational eligibility includes private companies, publicly listed companies, multinational subsidiaries, not-for-profit organisations, non-government organisations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies operating in Australia.

Organisations are required to complete a submission for a specific business initiative, product or service.

Business initiatives can include but are not limited to projects, programs, processes, systems, technologies, developments, ventures and undertakings.

Products can include but are not limited to services, devices, equipment, programs, processes, activities, applications, information, knowledge, software, cloud-based services, platforms, systems and manufactured goods. Products must be commercially available on the Australian market and comply with all applicable Australian standards and regulatory requirements. Product eligibility includes domestic and international products available to the Australian marketplace.

The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards.

The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.

Organisations that demonstrate the core values of business innovation, product innovation, technological achievement and employee engagement are recognised via a set of established business and product award categories.

The program provides a notable opportunity for high-performing organisations which implement world-class business initiatives and develop innovative products and services to be acknowledged and celebrated for their achievements both nationally and internationally.

Conducted annually, the program engages with organisations worldwide to benchmark the full spectrum of their products, services and initiatives and to review their business performance through a global recognition and knowledge building initiative that is underpinned by the program’s established framework.

The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige.

“As leaders in our field, innovation is key to everything we do – selling Sydney as an ideal host destination, maintaining competitive advantage, and keeping our customer at our core. It is fantastic BESydney has been recognised as an ABA 100 Winner for Business Innovation [BIA] for this particular achievement. The ten-year research series underpinning our award was produced in collaboration with the University of Technology Sydney, and captures the value of global meetings far beyond their immediate tourism benefits. The methodology has transformed the way meetings are viewed and valued globally, and is now driving best practice across the industry. We are thrilled our innovation has been acknowledged in the wider business landscape.”

Lyn Lewis-Smith, CEO, BESydney