AbbVie has been selected as an ABA100 Winner for Business Innovation in The Australian Business Awards 2019. The Australian Business Award for Business Innovation [BIA] recognises organisations that implement business initiatives which demonstrate innovative solutions for new and existing business needs.
AbbVie Australia is a biopharmaceutical company whose mission is to use its expertise, dedicated people and unique approach to innovation to markedly improve treatments across four primary therapeutic areas: immunology, oncology, virology and neuroscience. Science and innovation are the cornerstones of the business and each day 320 Australian employees dedicate their time to making a remarkable impact on its 31,500+ patients’ lives.
AbbVie sees a future of possibility, where health is in reach and patient lives are improved. AbbVie operates in a highly competitive environment, and often in some of the markets that it is present in there might be as many as 10 or 11 medicines that are used in the same therapeutic area.
The AbbVie mission is that through innovation and collaboration it can deliver a remarkable impact to patients. The core of this impact is how it can drive innovative ideas and opportunities that will keep AbbVie ahead of the game. AbbVie defines innovation as “Change that Adds Value”. At AbbVie, Innovation is critical to the way it does business, so much so that every employee undergoes Innovation training as part of their onboarding.
AbbVie wanted to enable patients to travel anywhere around the world, which required a solution that met the needs of long haul travel (+30hrs travel time), so the team applied the innovation process to the patient problem that long-haul travel was extremely problematic for patients taking HUMIRA.
During the innovation process they tested existing solutions within the market place, and uncovered that nothing that was available met the standards required, so the AbbVie team worked with an industry leading cold chain management supplier to design and manufacture a long-haul travel case. With a manufacturing partner a prototype was developed to enable user testing. Following user feedback, the prototype was further improved to ensure its weight was reduced, packing instructions were simplified, its look and feel was improved and some additional features were added to ultimately improve user experience.
The 36-hour travel case is now approved for use not just in Australia, but in all 75 countries that AbbVie operates in and allows patients to transport at least one-month’s supply of its medicine. Demand has exceeded expectations, a contributing success factor. In fact, usage to date has now exceeded 1,000 units, validating the need to support patients further by maintaining the quality use of AbbVie’s medicine, and enabling a greater quality of life.
Maintaining the cold chain ensures patients will have enough supply of their medication through the duration of their travels. This now allows patients to consider travel options that may not have been available to them before. This innovative, low-cost solution benefits patients by allowing them to travel with larger quantities of product without having to constantly worry about temperature control. It also gives doctors confidence that its medicine can now be transported long distances safely and effectively and demonstrates that alternative, non-validated solutions no longer need to be considered.
The Australian Business Awards are an annual comprehensive awards program which recognises organisations that demonstrate the core values of business innovation, product innovation, technological achievement and employee engagement via a set of established business and product award categories.
The Australian Business Awards are the national chapter of an integrated, hierarchical leadership initiative conducted on a national and international level. Eligible organisations are invited to participate in the international chapter of the program at The World Business Awards whereby participants are provided with the unique opportunity to benchmark themselves against the top performers globally.
The process culminates in the selection of organisations which implement world-class business initiatives, projects, products and services. The award recipients are recognised as the elite of their industry earning a place amongst a distinguished group by having their achievements acknowledged and celebrated.
Organisational eligibility includes private companies, publicly listed companies, multinational subsidiaries, not-for-profit organisations, non-government organisations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies operating in Australia.
Organisations are required to complete a submission for a specific business initiative, product or service.
Business initiatives can include but are not limited to projects, programs, processes, systems, technologies, developments, ventures and undertakings.
Products can include but are not limited to services, devices, equipment, programs, processes, activities, applications, information, knowledge, software, cloud-based services, platforms, systems and manufactured goods. Products must be commercially available on the Australian market and comply with all applicable Australian standards and regulatory requirements. Product eligibility includes domestic and international products available to the Australian marketplace.
The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards.
The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.
Organisations that demonstrate the core values of business innovation, product innovation, technological achievement and employee engagement are recognised via a set of established business and product award categories.
The program provides a notable opportunity for high-performing organisations which implement world-class business initiatives and develop innovative products and services to be acknowledged and celebrated for their achievements both nationally and internationally.
Conducted annually, the program engages with organisations worldwide to benchmark the full spectrum of their products, services and initiatives and to review their business performance through a global recognition and knowledge building initiative that is underpinned by the program’s established framework.
The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige.