Officially launched in January 2015, Progressclaim.com aims to utilise technology to enable contract parties, primarily in the building and construction industry, to administer payment claims online efficiently and effectively. By encouraging collaboration between parties via a web interface, Progressclaim.com is designed to enable data, documents and information to be shared between organisations in real time.
Progressclaim.com has recognised that the current claims process is largely paper-based, manual and inefficient. Additionally, where technology is employed it is often not designed to assist collaboration between the participants. Progressclaim.com have therefore provided a single view of status claims, variations, retention and practical completions for general contractors, sub-contractors and other parties. The software platform is cloud-based, enabling it to be accessed anywhere and has been designed to be user friendly.
With a goal of having Australia’s top 100 builders using Progressclaim.com, the company has undergone an extensive process of product development predicated on user experience. An array of qualitative data, such as chatting with site managers, and quantities data from analytics was used to ensure both ease-of-use for end clients and that the product met their business needs. This process includes regular product updates, which are designed to meet customer demand and assist the company’s sales department with bringing on new clients.
In alignment with their company goals, product marketing is implemented on a push-pull basis and focuses primarily on the top 100 construction companies. The goal of this ‘push’ based marketing is to book product demonstrations with the intent of generating high conversion rates. These major construction companies then mandate use of the software to their subcontractors – further ‘pushing’ the software for use. The secondary focus is pulling subcontractors to the Progressclaim website to organically sign-up to monthly plans. This pull strategy is done by pure digital marketing; AdWords, social media, email, banner campaigns.
Progressclaim.com’s focus on ease-of-use, fast implementation and industry integration and extensive feedback mechanisms has helped it assist clients with significantly reducing the time they spend on built contract administration. Progressclaim.com has been recognised with a Business Innovation Award in the Australian Business Awards 2016.
The Australian Business Awards are the regional chapter of an integrated, hierarchical leadership program conducted on a national and international level. Eligible organisations from each region are invited to participate in the international chapter of the program at The World Business Awards. Conducted annually and currently in the second year of its international launch, The World Business Awards seeks to engage with the world’s business, innovation and technology leaders through a global recognition and knowledge building initiative that is underpinned by the program’s established framework. The program engages with organisations worldwide to benchmark the full spectrum of their products, services and initiatives and to review their business performance. The cycle culminates in the recognition and celebration of organisations that implement world-class business initiatives and industry leading products and services on a prominent and far-reaching scale. All entries must be entered in the regional chapter where the organisation is based.
Organisational participation includes private companies, publicly listed companies, multinational subsidiaries, not-for-profit organisations, non-government organisations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies operating in Australia.
Initiatives can include but are not limited to projects, programs, processes, systems, technologies, developments, ventures and undertakings.
Entries are assessed utilising a robust and dynamic framework to ensure that the assessment process is pertinent and objective. The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards. The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.
Organisations that participate are provided with the unique opportunity to benchmark themselves against the top performers globally. The recipients are acknowledged for their achievements and recognised as the elite of their industry earning a place amongst a distinguished group by having their products, projects, initiatives, contributions and achievements recognised on a prominent and far-reaching scale. The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige. This establishes a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within the respective industries both nationally and internationally.