The Australian Business Award for Business Innovation recognises organisations that execute business initiatives which demonstrate innovative solutions for new and existing business needs.

“We’re thrilled to be recognised as an innovator in the construction industry and to receive the Business Technology and Business Innovation Australian Business Awards in 2016.”

“It’s been exciting to see tier one construction companies like Mirvac, Icon and Grocon start to implement, and move to more transparent, certified and secure payment methods to help reduce the risk of disputes and errors.”

“The construction industry has for too long been a laggard in the digital world, but this needn’t be the case. We’re pushing for construction companies to look to new technologies to propel them into the 21st century, so they can function more effectively, efficiently and inexpensively than ever before.”

“I’d like to thank the whole team at for their outstanding work and for growing the company into what it is today.”

Lincoln Easton, Founder and CEO,
Officially launched in January 2015, aims to utilise technology to enable contract parties, primarily in the building and construction industry, to administer payment claims online efficiently and effectively. By encouraging collaboration between parties via a web interface, is designed to enable data, documents and information to be shared between organisations in real time. has recognised that the current claims process is largely paper-based, manual and inefficient. Additionally, where technology is employed it is often not designed to assist collaboration between the participants. have therefore provided a single view of status claims, variations, retention and practical completions for general contractors, sub-contractors and other parties. The software platform is cloud-based, enabling it to be accessed anywhere and has been designed to be user friendly.

With a goal of having Australia’s top 100 builders using, the company has undergone an extensive process of product development predicated on user experience. An array of qualitative data, such as chatting with site managers, and quantities data from analytics was used to ensure both ease-of-use for end clients and that the product met their business needs. This process includes regular product updates, which are designed to meet customer demand and assist the company’s sales department with bringing on new clients.

In alignment with their company goals, product marketing is implemented on a push-pull basis and focuses primarily on the top 100 construction companies. The goal of this ‘push’ based marketing is to book product demonstrations with the intent of generating high conversion rates. These major construction companies then mandate use of the software to their subcontractors – further ‘pushing’ the software for use. The secondary focus is pulling subcontractors to the Progressclaim website to organically sign-up to monthly plans. This pull strategy is done by pure digital marketing; AdWords, social media, email, banner campaigns.’s focus on ease-of-use, fast implementation and industry integration and extensive feedback mechanisms has helped it assist clients with significantly reducing the time they spend on built contract administration. has been recognised with a Business Innovation Award in the Australian Business Awards 2016.