Since 1919, Olympus have been designing and delivering innovative imaging solutions for medical and surgical products; industrial measurement and imaging instruments; and cameras and audio products. The company focus heavily on innovation and as a result has shifted their sales focus to encompass an ongoing relationship with customers.
Recognising that for today’s customers the sale begins at the end of the purchase, Olympus set about creating a new department, Olympus LIVE, to support their customers through their entire journey by creating lifelong partnerships. The establishment of Olympus LIVE coincided with the company’s head office relocation project, allowing for the creation of a sales-centric showroom that was multifaceted.
The facility boasts a cross sectional representation of products from every Olympus business unit and portfolio. These booths were designed to create a unique environment that works cohesively in both a showroom and hands-on training capacity. In addition to this, the centre was also designed with three training rooms, two meeting rooms and a customer breakout area. This approach aims to support sales functionality by increasing/leveraging sales; engraining Olympus’ total solution and customer centric culture; and by promoting Olympus LIVE as a value-add feature. Within this environment the customer has the ability to test Olympus products and even receive training from specialists. This holistic approach fosters relationships between customers and the Olympus brand as well as aiding with transparent customer engagement.
Olympus LIVE has also been designed to capture customer data through the interactive booking portal. It includes detailed attendee data that sales specialists can access to indicate whether a specific customer of theirs has visited the centre before and in what capacity. This aims to provide new starters of specialists that have changed business units to sell a different portfolio.
The development and implementation of Olympus LIVE has resulted in Olympus being recognised with a Business Innovation Award in the Australian Business Awards 2016.
The Australian Business Awards are the regional chapter of an integrated, hierarchical leadership program conducted on a national and international level. Eligible organisations from each region are invited to participate in the international chapter of the program at The World Business Awards. Conducted annually and currently in the second year of its international launch, The World Business Awards seeks to engage with the world’s business, innovation and technology leaders through a global recognition and knowledge building initiative that is underpinned by the program’s established framework. The program engages with organisations worldwide to benchmark the full spectrum of their products, services and initiatives and to review their business performance. The cycle culminates in the recognition and celebration of organisations that implement world-class business initiatives and industry leading products and services on a prominent and far-reaching scale. All entries must be entered in the regional chapter where the organisation is based.
Organisational participation includes private companies, publicly listed companies, multinational subsidiaries, not-for-profit organisations, non-government organisations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies operating in Australia.
Initiatives can include but are not limited to projects, programs, processes, systems, technologies, developments, ventures and undertakings.
Entries are assessed utilising a robust and dynamic framework to ensure that the assessment process is pertinent and objective. The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards. The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.
Organisations that participate are provided with the unique opportunity to benchmark themselves against the top performers globally. The recipients are acknowledged for their achievements and recognised as the elite of their industry earning a place amongst a distinguished group by having their products, projects, initiatives, contributions and achievements recognised on a prominent and far-reaching scale. The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige. This establishes a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within the respective industries both nationally and internationally.