The Australian Business Award for Business Innovation recognises organisations that execute business initiatives which demonstrate innovative solutions for new and existing business needs.

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Morlife is a Gold Coast functional food company who manufactures high density, nutrient formulated foods which vastly enhance consumer’s nutritional intake.

The major shift Morlife has made in research is that they have recognised that it is not just one body function that could severely limit the consumers’ ability to gain true wellness. Due to this, the research team are now doing research on several functions within this year. The research process has six levels of execution, each with key questions to repeatedly prod the researcher to think away from their own and consumer’s current nutritional thinking. This ensures they are producing a complete nutritional, high-functional food and are effectively pushing a particular body function to work better. Morlife review existing evidence of their product effectiveness by research. This research includes consumer feedback—such as surveys, tests, testimonials and various measures of proof of wellness, such as from athletes and other groups Morlife sponsors.

Morlife believes their thinking must be ‘out of the box’. They are not just finding a ‘quick fix’ food, and are instead disciplining themselves to find all the nutrients and how they link in function. The innovative approach involves them building new foods. The company celebrates their difference and hope to create a ‘new meaning’ for food. Morlife fully believes that high nutritional food will bring you a new life and that we can get far more out of the function of our body by ‘feeding it the right fuel’. Morlife aims to empower its customers to make far better decisions on their food choices, in particular by using nutritional solutions from Morlife functional foods.

Morlife believe their best measure of success is the fulfilment the Morlife team feel. Morlife is being recognised for a Business Innovation award in the Australian Business Awards 2016.

The Australian Business Awards are the regional chapter of an integrated, hierarchical leadership program conducted on a national and international level. Eligible organisations from each region are invited to participate in the international chapter of the program at The World Business Awards. Conducted annually and currently in the second year of its international launch, The World Business Awards seeks to engage with the world’s business, innovation and technology leaders through a global recognition and knowledge building initiative that is underpinned by the program’s established framework. The program engages with organisations worldwide to benchmark the full spectrum of their products, services and initiatives and to review their business performance. The cycle culminates in the recognition and celebration of organisations that implement world-class business initiatives and industry leading products and services on a prominent and far-reaching scale. All entries must be entered in the regional chapter where the organisation is based.

Organisational participation includes private companies, publicly listed companies, multinational subsidiaries, not-for-profit organisations, non-government organisations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies operating in Australia.

Initiatives can include but are not limited to projects, programs, processes, systems, technologies, developments, ventures and undertakings.

Entries are assessed utilising a robust and dynamic framework to ensure that the assessment process is pertinent and objective. The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards. The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.

Organisations that participate are provided with the unique opportunity to benchmark themselves against the top performers globally. The recipients are acknowledged for their achievements and recognised as the elite of their industry earning a place amongst a distinguished group by having their products, projects, initiatives, contributions and achievements recognised on a prominent and far-reaching scale. The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige. This establishes a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within the respective industries both nationally and internationally.